Societal discord and technological transformation create a “generation disrupted"

Der neue Deloitte Millennial Survey zeichnet das Bild einer Generation, die immer pessimistischer in die Zukunft blickt. Klassische Ziele wie Hausbau und Familiengründung verlieren an Bedeutung. Soziale Werte und Umweltbewusstsein werden hingegen immer wichtiger. Von Unternehmen wird erwartet, dass sie ihre gesellschaftliche Verantwortung ernst nehmen. Im Privatleben sehnen sich die Millennials nach bildschirmfreier Zeit und kehren Social Media den Rücken.

Among this year’s key findings:

Economic and social/political optimism is

at record lows. Respondents express a strong

lack of faith in traditional societal institutions,

including mass media, and are pessimistic about

social progress.

Millennials and Gen Zs are disillusioned.

They’re not particularly satisfied with their lives,

their financial situations, their jobs, government

and business leaders, social media, or the way

their data is used.

Millennials value experiences. They aspire

to travel and help their communities more than

starting families or their own businesses.

Millennials are skeptical of business’s

motives. Respondents do not think highly of

leaders’ impact on society, their commitment to

improving the world, or their trustworthiness.

They let their wallets do the talking (and

walking). Millennials and Gen Zs, in general, will

patronize and support companies that align with

their values; many say they will not hesitate to

lessen or end relationships when they disagree

with companies’ business practices, values, or

political leanings.

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Herbert Ritsch